Paul Souders

The techiest person in the creative shop. The artiest person in the dev shop.

Mantras:

Orthogonality, iteration, parsimony, readability, usability, social responsibility, public design, architecture, craftsmanship, minimalism, pragmatism, textism.

Practices:

Content management systems, web, email, iOS, data models, interaction models, content delivery, performant design, non-profit marketing, fundraising, conversion, advocacy.

Not:

Fancy.